Blog
Notes on growth, SEO & performance marketing
Practical write-ups from real campaign and SEO work — not generic listicles.
Meta One Subscription: What It Could Mean for Businesses
Meta One is a new paid tier from $2.99 across Instagram, Facebook and WhatsApp. What has been reported so far and how businesses should think about it.
Read postInstagram Live Video Ads: A First Look for Brands
Live video ads, already running on Facebook, began rolling out on Instagram on 29 September 2026. What they are and how to plan a first live campaign.
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Meta Creator Marketing Hub: A Practical Guide for Brands
Meta merged Creator Marketplace and the Partnership Ads Hub into one Creator Marketing Hub. Here is how brands can use it to turn creator posts into ads.
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Threads Ads Without Instagram: Should You Try Them?
Since 22 September 2026, brands can run Threads ads without an Instagram account. What changed, who should test it, and how to run a low-risk pilot.
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Meta Business Agents: Should Your Business Use AI Sales Reps?
Meta Business Agents answer customers and close sales in WhatsApp, Messenger and now Instagram. How they work, where they help and where to keep a human.
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WhatsApp Service Message Billing: What Businesses Should Do
From 1 Oct 2026, WhatsApp service messages are billed beyond 1,000 free per number each month. What it means for support, sales and click-to-WhatsApp ads.
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Meta Andromeda Explained: Creative Is the New Targeting
Meta’s Andromeda retrieval engine reads your ad creative to decide who sees it. Here’s what that changes about audiences, creative testing and budgets.
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Freelancer vs Agency: A 2026 Startup Guide
Agency retainer, in-house hire, or a senior freelancer — the right call depends on your stage and budget, not on which option sounds safest on paper.
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Digital Marketing for Startups: Playbook
Most startup marketing advice ignores budget and stage entirely. Here's what to actually prioritize before and after product-market fit.
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Meta Ads vs Google Ads: Spend First?
Google Ads captures demand that already exists. Meta Ads creates it — pick whichever matches how your startup's buyers actually behave.
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