Meta Ads

Meta Ads Expert

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Meta Ads rewards accounts that get tested and refined continuously — audiences, creative, and placements reviewed on a set cadence instead of launched once and left alone. I run Meta as a loop: hypothesis, launch, read the numbers against CAC and ROAS, cut what isn't working, scale what is.

That process took a mental-health brand's Meta account to 6.3x–7.2x ROAS at ₹250–275 customer acquisition cost after a full account rebuild and rebrand — the same discipline applied to every account I run, whether the goal is leads, D2C sales, or app installs.

Why Work With a Freelancer Instead of an Agency

One person across strategy and execution

The same person who sets the strategy is the one inside Ads Manager every day — nothing gets lost between a strategist and a media buyer.

Real, verifiable results

6.3x–7.2x ROAS at ₹250–275 CAC on a real account, not a case study built from vanity metrics like reach or CTR.

Freelance pricing, senior-level delivery

8+ years of hands-on Meta Ads management, without the agency overhead of account managers and junior buyers.

What's Included

01

Account audit & strategy

Full review of past spend, audiences, and creative performance, followed by a media plan mapped to your CAC targets.

02

Campaign build & launch

Campaigns built with proper tracking (Pixel, Conversions API) so every rupee spent is measurable from day one.

03

Ongoing optimization

Continuous testing of audiences, placements, and creative, with budget reallocated toward what is actually driving ROAS.

04

Lead follow-up automation

WhatsApp/SMS flows wired to your ad leads so the first response happens in minutes, not the next business day.

How It Works

01

Audit

Look at your current account, funnel, and numbers to find where budget is actually leaking.

02

Plan

Set target CAC/ROAS, pick audiences, and map the offer to the right funnel stage.

03

Launch

Build and ship campaigns with clean tracking so results are trustworthy from the first day.

04

Optimize

Weekly reviews to cut underperformers and scale winners.

05

Report

Share numbers that map to business outcomes: CAC, ROAS — not just impressions.

Related Work

Source of Life Technology (Mannkaa) Refuge Weddings & Events Pvt. Ltd.

Frequently Asked Questions

How fast will I see results on Meta Ads?

Early signal on cost-per-lead usually shows within 1–2 weeks. Meaningful ROAS trends need 3–4 weeks minimum for the algorithm to leave the learning phase.

Do you handle the ad creative too?

Yes — direction, copy, and edits. If you have an in-house designer/editor, I'll brief them directly instead of duplicating the work.

What budget do you need to work with?

Enough daily spend for the algorithm to exit learning phase within a few days. I'll tell you honestly if a budget is too thin to test properly.

Is this a monthly retainer or project-based?

Both work — ongoing management is a monthly retainer, while a one-off account audit or launch can be scoped as a project.

Ready to talk?

Let's talk about Meta Ads Expert

Tell me a bit about your business and goals — I'll get back to you with how this would work for you specifically, no generic pitch.

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