Service 06
Marketing Automation
WhatsApp & SMS flows for retargeting, follow-ups & retention.
What This Service Covers
A lead that doesn't get a fast reply is a lead that goes cold — and most businesses lose more revenue to slow follow-up than to bad ads. Automation isn't about replacing conversations; it's about making sure the first one happens within minutes, every time.
I've implemented WhatsApp automation and SMS marketing workflows to route incoming leads to sales, follow up on property listings, and migrate an entire existing customer base through a brand transition — using Wati.io, Gallabox, and the WhatsApp API directly.
Why Choose Me For Marketing Automation
Speed-to-lead is the whole point
Automated first-response flows mean a new inquiry gets contacted in minutes, not whenever someone next checks the inbox.
Built into the funnel, not bolted on
Automation is planned alongside the ad campaigns and CRM, so leads flow from ad → form → WhatsApp → sales without manual handoffs.
Retention, not just acquisition
The same tools handle remarketing and re-engagement — bringing existing customers along through a rebrand or reactivating dormant leads.
Hands-on with the actual platforms
Direct experience with Wati.io, Gallabox and the WhatsApp API means flows get built and debugged directly, not described in a brief for someone else to implement.
What's Included
Lead follow-up flows
Automated WhatsApp/SMS sequences triggered the moment a new lead comes in.
Retargeting & remarketing
Sequences to re-engage leads that went cold or customers who haven't returned.
Sales routing
Leads automatically routed to the right sales rep or team based on source or product.
Rebrand/migration campaigns
Structured outreach to move an existing customer base through a brand or platform change.
Performance tracking
Response rates and conversion from each automated flow tracked, not just "sent" counts.
How It Works
Map the journey
Define every point a lead or customer should hear from you — first contact, follow-up, re-engagement.
Build the flows
Set up sequences in WhatsApp/SMS tools matched to each stage of that journey.
Connect to lead sources
Wire flows to your ad forms and CRM so triggers fire automatically.
Test messaging
Refine copy and timing based on actual response rates, not assumptions.
Monitor & refine
Track response and conversion by flow, and adjust sequences that underperform.
Tools & Platforms
Frequently Asked Questions
Do I need WhatsApp Business API for this?
For automated, scalable flows — yes. I can advise on getting set up with the API through providers like Wati.io or Gallabox if you're not already on it.
Will this feel robotic to customers?
Flows are written to sound like a real follow-up, not a bot script, and always include a clear path to a real conversation with your team.
Can this work alongside my existing CRM?
Yes — automation is usually wired directly into the CRM (Sheets-based or otherwise) so lead status updates as the conversation progresses.
Is SMS still worth it alongside WhatsApp?
Depends on your audience — for some segments SMS still gets read faster. I'll recommend the mix based on where your leads actually respond.
Ready to talk?
Let's grow your brand with Marketing Automation
Tell me a bit about your business and goals — I'll get back to you with how this would work for you specifically, no generic pitch.