Service 04
Website & Landing Pages
Conversion-focused WordPress & Shopify builds with clean, fast, SEO-ready UX.
What This Service Covers
A site that looks good but doesn't load fast, rank, or convert is just an expensive brochure. Every build starts from the same three questions: will it load fast on mobile, will Google be able to crawl and rank it, and does the page actually move a visitor toward filling out a form?
I've built a responsive, SEO-optimized WordPress site with integrated lead forms for Refuge from scratch, and led an end-to-end Shopify rebuild using custom Liquid, HTML & CSS for Feather n Weave — plus seasonal landing pages and funnels for product launches that were built to convert, not just exist.
Why Choose Me For Website & Landing Pages
Hands-on build, not just design handoff
Working directly in WordPress/Elementor, Shopify Liquid, HTML, CSS, JS and PHP means the site that gets designed is the site that ships — no lost-in-translation handoff to a developer.
Built for speed & mobile first
Clean code and lean assets keep load times down, because a slow site loses both rankings and the visitor before the page even finishes loading.
SEO-ready from the first commit
Structure, headings, schema, and page speed are treated as part of the build, not a follow-up audit after launch.
Forms wired to a real CRM
Lead and contact forms feed straight into a CRM and reporting dashboard, so a submission is never just sitting in an inbox.
What's Included
Site architecture & UX
Page structure and user flow mapped to how visitors actually decide, not just a template filled with content.
WordPress or Shopify build
Custom theming with Elementor or Liquid, HTML, CSS and JS — built to match the brand exactly, not stretched from a generic theme.
Landing pages for campaigns
Dedicated pages for launches, drops, or lead-gen offers, built to convert rather than routing everything to the homepage.
Lead capture & CRM integration
Forms connected to a CRM (Sheets-based or otherwise) so every submission is tracked and actionable.
Performance & SEO setup
Speed optimization, mobile testing, and technical SEO baked into the build before launch.
How It Works
Plan
Map the pages, user flow, and conversion goal before any design starts.
Design
Build the visual layer to match brand identity and conversion goals.
Build
Develop directly in WordPress/Elementor or Shopify Liquid with clean, fast code.
Connect
Wire up forms, CRM, analytics, and tracking so the site feeds real data from day one.
Launch & test
QA across devices, then launch with speed and SEO checks before traffic hits it.
Tools & Platforms
Frequently Asked Questions
WordPress or Shopify — how do I choose?
Shopify for a store selling physical products at scale; WordPress for content, lead-gen, or brand sites where flexibility matters more than checkout features. Happy to advise based on your specific case.
Can you redesign an existing site instead of a full rebuild?
Yes — a lot of work is fixing and re-theming existing sites rather than starting from zero, especially when the CMS and content are fine but the UX and speed aren't.
Will the site be mobile-friendly?
Mobile is treated as the primary experience, not an afterthought — most traffic on the sites I've built comes from mobile.
Do you handle hosting & domain setup too?
I can guide you through it or handle the technical setup, but hosting/domain is usually kept in your name for ownership and control.
Ready to talk?
Let's grow your brand with Website & Landing Pages
Tell me a bit about your business and goals — I'll get back to you with how this would work for you specifically, no generic pitch.