Blog

Notes on growth, SEO & performance marketing

Practical write-ups from real campaign and SEO work — not generic listicles.

Agency retainer, in-house hire, or a senior freelancer — the right call depends on your stage and budget, not on which option sounds safest on paper.

Most startup marketing advice ignores budget and stage entirely. Here's what to actually prioritize before and after product-market fit.

Google Ads captures demand that already exists. Meta Ads creates it — pick whichever matches how your startup's buyers actually behave.